Marketing
Your ICP, the data behind it, and the workflows your team runs on.
Led by Alexandra Franco, Empact
Bigger than marketing
When the opportunity is bigger than marketing.
Marketing, operations and AI search visibility, scoped as one engagement.
Beyond marketing
Not every gap turns out to be a marketing gap.
Scoping a build sometimes turns up a problem sitting outside marketing. Processes that only live in people's heads. A website that AI search tools cannot read properly. We do not stretch to cover those, and we do not hand you a vendor list. We work with specialists who do, and we bring them in when you want them.
The three lanes
Three functions, built to feed each other.
Operations and process
How the work actually gets done, and where AI belongs inside it.
Led by Carlyn Bushman, Carlyn Bushman Consulting
AI search visibility
Whether AI assistants and search can find you and describe you correctly.
Led by Jacki DeVries, FireUp AIO
Scoped together on purpose
The same picture of your business runs through all three. Taken on its own, each lane still works. Taken together, the groundwork gets done once and the gains compound across all three.
How it works
One scope, one point of contact, one invoice.
You hired one of us, so you only ever deal with one of us. When the answer is theirs and not ours, we say so early, before the scope is set. The mix of work and the timeline are agreed in writing before anything starts.
Built around you
None of it comes off a shelf. We meet the people doing the work and the people setting direction, so we understand how a normal week runs and where the business is trying to go. Everything after that is designed around your answers.
Yours to keep
Every build ends with your team trained, the documentation written, and the system sitting in your own tools under your own accounts. We are not staying. The point is that your team can run the work and keep growing once we go.
The team
A specialist leading every lane.
Alexandra Franco
Marketing
Founder, Empact, an AI marketing implementation partner for B2B companies with a lean or no marketing team. 16 years in B2B marketing, the last two building with AI.
Carlyn Bushman
Operations and AI
Founder and CEO, Carlyn Bushman Consulting. 35+ years across corporate leadership and business ownership, including Director of Operations at Stryker.
Jacki DeVries
AI search visibility
Founder, FireUp AIO. 15 years in search strategy and digital growth, and creator of the FIREUP Framework. Helps established businesses get found, cited, and recommended in AI search.
Start Here
Want to see if there's a fit?
Tell us where the biggest opportunity sits. Based on where you are, we'll suggest the right starting point.
Best fit: growing businesses with AI already running in a few places and no shared view of what it's for.
Takes about two minutes.