Marketing engineering
for real pipeline.
Alex Franco spent close to two decades building marketing and GTM systems before she automated any of it.
The judgment came first. The tools followed.
Experience at a glance
and GTM systems
Foundation · Scoring · Activation
no retainers, no dependency
Empact exists to build the systems marketing actually runs on. Not just strategy. Not just tools.
The structure, logic, and workflows that connect everything — from who you target to how your team acts on it.
I've spent most of my career inside the work — building campaigns, partnering with sales, and seeing where things actually break.
That experience shapes how these systems get built.
How the work gets done
Across the full marketing stack.
My background spans B2B marketing from large organizations to smaller, high-growth teams — across brand, demand generation, campaigns, and pipeline.
The systems Empact builds are shaped by someone who understands how marketing connects to revenue across different models, stages, and contexts.
Where the experience runs deep
What this looks like
when it's built.
I built GTM infrastructure for a mid-market B2B consultancy — CRM architecture, ICP definition, lead and account scoring, real-time alert systems, and an account intelligence pipeline. The system aligned marketing and sales on where to focus, surfaced the right accounts, and kept running after handoff.
That same infrastructure — compressed into a focused engagement with today's tools — is what Empact delivers in 30–45 days.
- Built systems that created visibility into multi-million-dollar pipeline
- Designed scoring models that changed how sales teams prioritized effort — and kept running after handoff
- Created account intelligence pipelines that replaced hours of manual research per account
- Applied this across different business models, growth stages, and tool environments
AI multiplies the output.
It doesn't replace the judgment.
Every Empact engagement uses AI, but not as a shortcut.
It's applied where it creates leverage: research, signal detection, and preparation. The repetitive work gets automated. The judgment stays human.
The system surfaces what matters. You decide what to do with it.
That line is the whole job.
Where AI runs vs. where humans lead
I take the time to understand your business properly, not just at the surface level, but how it actually operates.
That means asking the right questions, pulling out the context that often lives in your head, and translating it into something we can build on.
The goal isn't just to deliver something functional. It's to build something designed for your business, with outcomes in mind.
You should feel the difference at the end of it: clearer visibility, better decisions, and a system your team can actually use.
No dependency. I care about building something that actually works, not just something that looks right on paper.
If you've built something real, the system behind it should match.
Two minutes. One form. I'll follow up within 1–2 business days.
Takes about 2 minutes.